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Branding and CSR
NYU Stern School, Spring 2008
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Assignment
Students submit three short papers and one final paper that shows how marketing concepts illuminate a CSR issue or vice versa.
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Course Information
This course was taught for the second year in the Marketing Department, by Professors Bruce Buchanan and John Tepper Marlin, combining a focus on branding with the contribution of corporate social responsibility (CSR) to a company's brand.
The concept of the course is described here and here.
Guest speakers in 2007-2008 included
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Dan Henkle, SVP, Gap, Inc.
Rob Headley, VP, Tiffany
Amy Hall, Head of Social Consciousness, Eileen Fisher
Alice Tepper Marlin, President, Social Accountability International
Julianne Baroody, Rainforest Alliance
Robin Deutsch Edwards, Edelman
Judy Sandford, Addison
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