3/14/07 (HuffPost): Gap Inc. and the RED Campaign. Gap Inc. has been a leader in promoting the RED campaign,which it supported along with Motorola and Sprint and others, to generate money to fight AIDS in Africa. Ad Age argued that it was both unsuccessful and a bad idea in the first place. See Huffington Post, The RED campaign.
GAP Inc. Case
Excerpts from GAP Inc. corporate website (at right)
Compare the labor/supply-chain programs (problems, progress?) in the 2004 Gap Inc. or 2002 Chiquita CSR report with that of one other Fortune 500 company.
Why do you think Gap Inc. and Chiquita received so many awards for their supply-chain management and reporting?
What kinds of companies could be expected to emulate their reports, and for what kinds of companies is this level of reporting unreasonable to expect?
Gap Inc. was “bitten” by protesters against sweatshop conditions in supplier factories. The theme was “I would rather wear nothing than Gap clothing.” The protesters paraded around Gap Inc. headquarters in San Francisco. The company has done a great deal to rehabilitate its reputation. The following items are from its web site:
Running our company in an environmentally friendly way is good for the environment and good for our business. We're working to conserve energy and reduce waste, and are exploring the use of sustainable materials and products. More
With a particular focus on underserved youth, we're committed to supporting the communities where we live and work through grants, in-kind donations, community outreach and employee volunteer programs. More